ARTICLES BY THIS AUTHOR

• 10/31/1999

  Niche No More

  The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.
• 10/31/1999

  Wood Displays Highlight Organic Odwalla Bars

• 10/31/1999

  NFL Hard Hat Display Promotes Protection For Delicate Noggins

  Enough is enough, already...
• 10/31/1999

  Dutton-Lainson Winch Display Educates Consumers

• 10/31/1999

  Wilton Display Keeps Clamps Accessible, Organized

• 10/31/1999

  Equilon Enterprises Rolls Out Havoline Street Talker

• 10/31/1999

  A&W Root Beer Float Bridge Cross-Promotes Root Beer, Ice Cream

• 10/31/1999

  Getting Skecherized

  With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P.
• 10/27/1999

  ADA Violations: Lieber & Vinton v. Macy's West

• 9/30/1999

  Hall of Fame Profile: Cathy L. Barclay

  A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp.