ARTICLES BY THIS AUTHOR
- 12/1/1999
Snap, Crackle and P-O-P
Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales. - 12/1/1999
P-O-P Acceptance
Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance