ARTICLES BY THIS AUTHOR

• 9/30/1999

  Slotting Fees: Schools of Thought

  Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.
• 9/30/1999

  Catalina Coupons Offer Per-Gallon Gas Discounts

• 9/30/1999

  Everland Kid City Kiosk a "Kid Magnet"

  Everland's Kid City 2000 Kiosk is on the Launchpad
• 9/30/1999

  A&W's Munster-Size Promotion Treats Shoppers to Halloween Fun

• 9/30/1999

  Brown-Forman Taps George Strait for Jack Daniel's Promotion

• 9/30/1999

  The Variety of an Assortment

• 9/30/1999

  Wooden Cigarette Display Recalls Smoke Shop Era

• 9/30/1999

  P-O-P Logistics: Getting from Point A to Point B

  And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges.
• 9/30/1999

  Hall of Fame Profile: Cathy L. Barclay

  A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp.
• 9/30/1999

  Sherwin-Williams Rolls Out Solutions-Based Merchandisers