ARTICLES BY THIS AUTHOR
- 9/30/1999
P-O-P Logistics: Getting from Point A to Point B
And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges. - 9/30/1999
Hall of Fame Profile: Cathy L. Barclay
A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp. - 9/30/1999
Wilton Offers Display Versatility
- 9/30/1999
P-O-P Salary Survey '99
In this first-ever survey, consumer product marketers in charge of P-O-P sound off on their pay, benefits and attitudes toward their jobs. - 9/30/1999
Slotting Fees: Schools of Thought
Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.