ARTICLES BY THIS AUTHOR

• 8/31/1999

  Advertising Trends in the Alcohol Industry

  A report from the Federal Trade Commission
• 8/31/1999

  Sega P-O-P Highlights Gaming Experience in Dreamcast Launch

• 8/31/1999

  P-O-P Goes Hollywood

• 8/31/1999

  Pepperidge Farm Swirl Driving Appetite Appeal

• 8/31/1999

  Testing P-O-P Synergy

  Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.
• 8/31/1999

  Floorstand Showcases Ortho Lock 'N Spray

• 8/31/1999

  Displays Convey Waterford Crystal Line's Contemporary, Fresh Image

• 8/31/1999

  Kraft Gives Jell-O Line a Sparkling Debut

• 8/31/1999

  Brunswick Shoots for New Look

• 8/31/1999

  Qualcomm Calls Retailers With Modular P-O-P