ARTICLES BY THIS AUTHOR
- 11/30/1999
Design House Showcases Shutters On Display
- 11/30/1999
Seagram Americas Lenticular P-O-P Toasts the Holidays
Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program - 11/30/1999
Miller Brewing Rolls Out Red Dog Tackers
- 11/30/1999
Mibro Plastic Package Offers Display Options
- 11/30/1999
Snap, Crackle and P-O-P
Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales. - 11/30/1999
P-O-P Acceptance
Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance