ARTICLES BY THIS AUTHOR

• 2/29/2000

  Red Devil Roller Makes Squeeze Tubes Easier, Longer-Lasting

• 2/29/2000

  Blender Floorstand Draws Attention to Snapple Whipper Snapple

• 2/29/2000

  Sealy Touts Crown Jewel Mattress In-Store

• 2/29/2000

  American Greetings Digs Deeper to Satisfy Retailer Needs

• 2/29/2000

  Pay to Play

  Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.
• 2/29/2000

  Starbucks Enters Supermarkets with Modular Merchandiser

• 2/29/2000

  Leveraging Your Sampling Program

• 2/29/2000

  Virtual P-O-P

  Peapod's 'cyber-merchandising' may help marketers hone promotions
• 2/29/2000

  Rare Air Media Merchandises "All Century Team" Book

• 2/29/2000

  Goodmark Foods Launches Fall Sweepstakes