ARTICLES BY THIS AUTHOR
- 3/1/2000
Pay to Play
Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. - 3/1/2000
Leveraging Your Sampling Program
- 2/1/2000
Lenmar Provides Battery Solution at Retail
Power Center kiosk offers retailers a category management system for batteries and revenue-sharing opportunities