ARTICLES BY THIS AUTHOR

• 2/29/2000

  Pay to Play

  Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.
• 2/29/2000

  Starbucks Enters Supermarkets with Modular Merchandiser

• 2/29/2000

  Leveraging Your Sampling Program

• 2/29/2000

  Rare Air Media Merchandises "All Century Team" Book

• 2/29/2000

  Goodmark Foods Launches Fall Sweepstakes

• 1/31/2000

  Whitehall Intros Countertop Display to Expand Accounts

• 1/31/2000

  Uniroyal NailGard Tire Demo Nabs 1999 Best of the Times Award

• 1/31/2000

  Protos Teams With WWF in Retail Arena

  A Stone Cold Groove...
• 1/31/2000

  P-O-P by the Book

  DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased.
• 1/31/2000

  Finlandia Martini Counter Display Stirs Imagination

  Division: Beer/Wine/Spirits -- Plastics