ARTICLES BY THIS AUTHOR

• 3/31/2000

  Dr Pepper/Seven Up, Touchstone Pictures Team Up

• 3/29/2000

  Former Executive of Domecq Importers Inc. Charged With Conspiracy And Money Laundering

• 2/29/2000

  Virtual P-O-P

  Peapod's 'cyber-merchandising' may help marketers hone promotions
• 2/29/2000

  Whitehall-Robins Launches Children's Advil

• 2/29/2000

  Displays Showcase Taylor Made InerGel Golf Balls

• 2/29/2000

  Red Devil Roller Makes Squeeze Tubes Easier, Longer-Lasting

• 2/29/2000

  Blender Floorstand Draws Attention to Snapple Whipper Snapple

• 2/29/2000

  Sealy Touts Crown Jewel Mattress In-Store

• 2/29/2000

  American Greetings Digs Deeper to Satisfy Retailer Needs

• 2/29/2000

  Pay to Play

  Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.