ARTICLES BY THIS AUTHOR
- 4/1/2000
Texaco Designs New C-Store Program
- 4/1/2000
New Millennium: New Spalding
Spalding has recruited a team of consumer packaged goods experts to overhaul the company's merchandising efforts and put P-O-P in the starting line-up. - 4/1/2000
Fancy Footwork
It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.