ARTICLES BY THIS AUTHOR
- 3/31/2000
New Millennium: New Spalding
Spalding has recruited a team of consumer packaged goods experts to overhaul the company's merchandising efforts and put P-O-P in the starting line-up. - 2/29/2000
Swatch Debuts Cone Tower
- 2/29/2000
Ping Expands P-O-P for Spring Golf Intro
Concept Shops unify products into a store-within-a-store for retailers - 2/29/2000
Being the Lizard King: A Profile of South Beach Beverages
South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P.