ARTICLES BY THIS AUTHOR

• 1/31/2000

  FTC v. McCormick & Co.

  Includes consent order, dissenting opinion, and majority response to dissenting brig
• 1/31/2000

  Owens Corning Rolls Out Three-Pronged In-Store Program

• 1/31/2000

  Frito-Lay Simplifies Prepacks with Stackable Cartons

• 1/31/2000

  New Balance Endcap Showcases Shoe Line

• 12/31/1999

  SPY Fox 2' Release No Longer Top Secret, Thanks to Marketing Campaign

• 12/31/1999

  P-O-P at Retail: Store Relations

  Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble.
• 12/31/1999

  E-Z Mart Generates Revenue with Video-At-The-Pump

• 12/31/1999

  Skechers Shoe Shelf Pops In-Store

• 12/31/1999

  Seneca Promo Makes Sales 'Zoom'

• 12/31/1999

  Packaging Raises Merchandising Bar

  Home improvement merchandising continues to be upgraded with new designs.The goal? Organize complicated lines and make shopping easier.