ARTICLES BY THIS AUTHOR
- 5/1/2000
Thinking Inside the Big Box
Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers. - 5/1/2000
Super Heroes Fly Into Stores in Milk Promo
Marketing program includes displays offering DC Comics magazines - 5/1/2000
Korbel's Daily Sparkle
- 5/1/2000
Tylenol PM: From Night to Day