ARTICLES BY THIS AUTHOR

• 4/30/2000

  Storck USA Displays Offer Trial Sizes

• 4/30/2000

  Tylenol PM: From Night to Day

• 4/30/2000

  Skate Display Changes with the Seasons

• 4/30/2000

  ScubaPro Helps Retailers Put Swim Fins on Display

• 4/30/2000

  Squirt and Sunkist Make a Summer Splash

  Attention: Beach Boys and Sun Bunnies
• 4/30/2000

  The Practice Of Loyalty Marketing

  The whys and hows of developing an effective loyalty program
• 4/30/2000

  Logitech's P-O-P Targets New Consumers

  Campaign gains visibility for cordless keyboard and mouse products
• 4/30/2000

  The Gillette Co.: Concentrating P-O-P Power

  With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.
• 4/30/2000

  Panasonic Rolls Out DVD Player for Autos

• 4/30/2000

  Intel De-Mystifies High-Tech