ARTICLES BY THIS AUTHOR

• 4/30/2000

  Squirt and Sunkist Make a Summer Splash

  Attention: Beach Boys and Sun Bunnies
• 4/30/2000

  The Practice Of Loyalty Marketing

  The whys and hows of developing an effective loyalty program
• 4/30/2000

  Logitech's P-O-P Targets New Consumers

  Campaign gains visibility for cordless keyboard and mouse products
• 4/30/2000

  The Gillette Co.: Concentrating P-O-P Power

  With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.
• 4/30/2000

  Panasonic Rolls Out DVD Player for Autos

• 4/30/2000

  Intel De-Mystifies High-Tech

• 4/30/2000

  Rayovac Teams with Jiffy Lube for Summer Promo

• 4/30/2000

  City Brewery Utilizes Upscale Glorifier

• 4/30/2000

  Differentiating Pepsi ONE

• 4/30/2000

  Thinking Inside the Big Box

  Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.