ARTICLES BY THIS AUTHOR
- 5/31/2000
Culture Club: Ethnic Marketing at the Point-of-Sale
Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. - 5/31/2000
Everland Updates Kid City Interactive
- 4/30/2000
Panasonic Rolls Out DVD Player for Autos
- 4/30/2000
Intel De-Mystifies High-Tech
- 4/30/2000
City Brewery Utilizes Upscale Glorifier
- 4/30/2000
Differentiating Pepsi ONE
- 4/30/2000
Thinking Inside the Big Box
Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers. - 4/30/2000
American Greetings Beyond the Holidays