ARTICLES BY THIS AUTHOR
- 8/31/2002
SCUBAPRO's Angle on Versatility
- 8/31/2002
Kraft Cross-Promotes Beer, Snacks
- 8/31/2002
Rayovac Recharges Packaging, Displays
- 8/31/2002
A License to Sell
Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. - 8/31/2002
Floorstands Boost Bluegrass Sales
- 8/31/2002
Snapple's Cold-blooded Cooler Displays
- 8/31/2002
Let's Talk, Says Walgreens' Sinclair