ARTICLES BY THIS AUTHOR

• 8/31/2002

  Rayovac Recharges Packaging, Displays

• 8/31/2002

  A License to Sell

  Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.
• 8/31/2002

  Floorstands Boost Bluegrass Sales

• 8/31/2002

  Snapple's Cold-blooded Cooler Displays

• 8/31/2002

  Let's Talk, Says Walgreens' Sinclair

• 8/31/2002

  Hall of Fame Profile: Bill Brownell

  A profile of Microsoft's Bill Brownell
• 8/31/2002

  Rethinking Paint Cans

  New package design tackles usage problems and improves display opportunities
• 8/31/2002

  Motion Adds Splash to Moen Showerhead Display

• 8/31/2002

  Hawaiian Punch Goes Urban

• 8/31/2002

  Patriotism Fuels Little Debbie Promo