ARTICLES BY THIS AUTHOR

• 8/31/2002

  Hall of Fame Profile: Bill Brownell

  A profile of Microsoft's Bill Brownell
• 8/31/2002

  Rethinking Paint Cans

  New package design tackles usage problems and improves display opportunities
• 8/31/2002

  Motion Adds Splash to Moen Showerhead Display

• 8/19/2002

  Hispanic Participation in Frequent-Shopper Programs

  Panel study finds participation lowest among less-acculturated shoppers
• 8/4/2002

  P&G's Moments of Truth

  Excerpts from A.G. Lafley's letter to shareholders, August 2002
• 7/31/2002

  Kool Lights Up to Reclaim Menthol Position

• 7/31/2002

  New Balance Looks to Make Its Hoop Dreams Come True

  $50 million marketing budget helps company promote new shoe line
• 7/31/2002

  Sony Ericsson Offers Display Modularity, Options

• 7/31/2002

  A HIT with Kids

  HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.
• 7/31/2002

  From "Do It Yourself" to "Do It For Me"

  A Q&A with Jeff Palmer of Pep Boys