ARTICLES BY THIS AUTHOR
- 8/31/2002
Rayovac Recharges Packaging, Displays
- 8/31/2002
A License to Sell
Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. - 8/31/2002
Floorstands Boost Bluegrass Sales
- 8/19/2002
Hispanic Participation in Frequent-Shopper Programs
Panel study finds participation lowest among less-acculturated shoppers - 7/31/2002
Crunch Time
Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. - 7/31/2002
New Balance Looks to Make Its Hoop Dreams Come True
$50 million marketing budget helps company promote new shoe line