ARTICLES BY THIS AUTHOR

• 7/31/2002

  From "Do It Yourself" to "Do It For Me"

  A Q&A with Jeff Palmer of Pep Boys
• 7/31/2002

  Jacob's Creek Spices Up Retail With Promo

• 7/31/2002

  ConAgra's 'Talking Tub' Acts as Parkay Salesman on Dairy Case Shelves

  Audio displays tout the "Find the Talking Tub" consumer instant-win game.
• 7/31/2002

  Another Round From Miller

  Miller, Allied Domecq partner for malternative launches
• 7/31/2002

  Crunch Time

  Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.
• 7/2/2002

  Patent Infringement: DCI Marketing Inc. v. Justrite Manufacturing Company

• 6/30/2002

  Heineken Keeps the Party Going With P-O-P

• 6/30/2002

  Now Showing...In a Store Near You

  In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.
• 6/30/2002

  Effects of Shopping Information on Consumers' Responses to Comparative Price Claims

  An abstract from the Journal of Retailing (Volume 78, Issue 3)
• 6/30/2002

  Dr Pepper Joins the Cola Color War