ARTICLES BY THIS AUTHOR

• 7/31/2002

  New Balance Looks to Make Its Hoop Dreams Come True

  $50 million marketing budget helps company promote new shoe line
• 7/31/2002

  Sony Ericsson Offers Display Modularity, Options

• 7/31/2002

  A HIT with Kids

  HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.
• 7/31/2002

  Korbel Aims Wedding Promotion at Men

• 7/31/2002

  From "Do It Yourself" to "Do It For Me"

  A Q&A with Jeff Palmer of Pep Boys
• 7/2/2002

  Patent Infringement: DCI Marketing Inc. v. Justrite Manufacturing Company

• 6/30/2002

  A Brand New Bag for Samsonite

  Samsonite uses P-O-P to pursue casual & sport bag markets
• 6/30/2002

  Classic Movie Posters Inspire Never Compromise Putter Campaign

  Ed Wood meets Tiger Woods ...
• 6/30/2002

  Reebok Hits Music Stores With Shoe Display

• 6/30/2002

  Heineken Keeps the Party Going With P-O-P