ARTICLES BY THIS AUTHOR

• 9/30/2002

  The Inter-Store Mobility of Supermarket Shoppers

  An abstract from the Journal of Retailing (Volume 78, Issue 4)
• 9/17/2002

  An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc.

• 8/31/2002

  Snapple's Cold-blooded Cooler Displays

• 8/31/2002

  Let's Talk, Says Walgreens' Sinclair

• 8/31/2002

  Hall of Fame Profile: Bill Brownell

  A profile of Microsoft's Bill Brownell
• 8/31/2002

  Rethinking Paint Cans

  New package design tackles usage problems and improves display opportunities
• 8/31/2002

  Motion Adds Splash to Moen Showerhead Display

• 8/31/2002

  Hawaiian Punch Goes Urban

• 8/31/2002

  Patriotism Fuels Little Debbie Promo

• 8/31/2002

  Displays Promote Year-Round Sales of Adams USA Throat Drops