ARTICLES BY THIS AUTHOR

• 9/30/2002

  New Thoughts on Fresh Merchandising

  Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned.
• 9/17/2002

  An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc.

• 8/31/2002

  Pepsi Sings Blue with New Launch

• 8/31/2002

  BP 'Connects' with P-O-P

• 8/31/2002

  Verizon Teams with 7-Eleven

• 8/31/2002

  Med Supply Displays Adopt Less 'Clinical' Look

• 8/31/2002

  SCUBAPRO's Angle on Versatility

• 8/31/2002

  Nokia Answers Retailers' Call with Display

• 8/31/2002

  Colorado State Lottery Hits the Road with Chevrolet

• 8/31/2002

  Kraft Cross-Promotes Beer, Snacks