ARTICLES BY THIS AUTHOR

• 6/30/2002

  Effects of Shopping Information on Consumers' Responses to Comparative Price Claims

  An abstract from the Journal of Retailing (Volume 78, Issue 3)
• 6/30/2002

  Now Showing...In a Store Near You

  In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.
• 6/30/2002

  Dr Pepper Joins the Cola Color War

• 6/30/2002

  Skechers Debuts Britney Spears 4Wheelers

  Britney Spears campaign marks Skechers' first celebrity brand
• 6/24/2002

  Norman L. Endicott, Jr., v. Display Technologies

• 6/17/2002

  AG Industries, Inc., et al., v. AK Steel Corporation

• 6/10/2002

  Licensing Trends, 2002

  An overview of LIMA's annual state of the industry report
• 6/9/2002

  Dickal 770 L.L.C. v. PRN Corporation

• 5/31/2002

  Toys "R" Us Builds On 'Guest-Friendly' Theme

• 5/31/2002

  Sun-Rype Secures Display Space in Produce Department