ARTICLES BY THIS AUTHOR
- 9/30/2002
New Thoughts on Fresh Merchandising
Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned. - 9/30/2002
Ovalette Puts Its 'Ovals' In Displays
Modular and compact countertop displays can be stacked to suit retail requirements. - 9/30/2002
Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements?
Abstract from the Journal of Retailing (Volume 78, Issue 4) - 9/30/2002
Displays Simplify Art Brush Selection
- 9/30/2002
Sharpies Get $7 Million Marketing Push
- 9/30/2002
The Inter-Store Mobility of Supermarket Shoppers
An abstract from the Journal of Retailing (Volume 78, Issue 4) - 9/30/2002
Lowe's Display Opens Doors
- 9/30/2002
Using Color Effectively on P-0-P