ARTICLES BY THIS AUTHOR

• 10/31/2002

  Hall of Fame Profile: Joe Sciacchitano

  A profile of John Sciacchitano, Vice-President, Merchandising, Schieffelin & Somerset Co.
• 10/31/2002

  'Spider-Man' Lands In-Store Backed By $100 Million Marketing Budget

• 10/31/2002

  Slush Puppie Dogs Teens With Light-Hearted Approach

  Cold and satisfying...
• 10/31/2002

  Godiva Hopes to Make 'Sweet' Sales with Display

• 10/31/2002

  Dr Pepper 'Reaches' Out to Consumers

• 10/6/2002

  Shopper Loyalty and Advertising Effectiveness

  Insight Express finds pet owners true to their brands, shoppers attuned to circulars
• 10/6/2002

  Information Resources Report on Dollar Stores

  Highlights from the research firm's October 2002 channel report
• 9/30/2002

  Lowe's Display Opens Doors

• 9/30/2002

  Using Color Effectively on P-0-P

• 9/30/2002

  Namco Fires Off Displays For Xbox, PlayStation Games