Wine

Thomson-Leeds Company Inc.
Beverage Marketing Technologies Inc.
Comments: Using interactive, state-of-the-art computer technologies, this display was designed to educate consumers and facilitate purchase decisions in the wine and liquor category. The display's LED header can be seen at a distance. An "attract loop" draws consumer attention during periods of non-use. A software package also helps customers estimate quantities for large gatherings.

Client: Wine Alliance, Healdsburg, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Cordials and Wines
Size of Run: 500
Objective: To design a display for chardonnay wine that complements the client's elegant, revamped wine label. The unit was designed to play off the grape leaf motif with organic shapes and scrolling vines.