Wine

Product: Coastal Wine
Number of displays: 2,000
P-O-P company: Ruszel Woodworks, Benicia, Calif.
Distribution: Supermarkets and independent grocery stores
Introduction: April 1997
Duration: Permanent
Construction: White vinyl laminated MDF sides, pine shelving and trim, two-piece lauan plywood back
A wooden rowboat-shaped display for Robert Mondavi Coastal Wines is being used in such diverse departments as seafood and suntan lotion as an atmospheric decoration as well as a cross-merchandiser.

Client: The House of Seagram
Producer: Beisler & Partners Inc., New York
Category: Multiple Materials Beer/Wine/Spirits
Intended Length of Use: 2 months
Production Run: 2,160
Unit Cost Range: $25-$99

Client: Robert Mondavi Winery
Producer: Ruszel Woodworks, Benicia, Calif.
Category: Wood - Beer/Wine/Spirits
Intended Length of Use: 6 months -- 1 year
Production Run: 2,400
Unit Cost Range: $25-$99

Client: E. & J. Gallo Winery
Products promoted: Gossamer Bay wines
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated
Introduction: September 1996

Client: Sutter Home Winery
Product promoted: Montevina wine
Producer: Ruszel Woodworks Inc.
Location: Benicia, Calif.
Distribution: On-premise (restaurants)
Material/Process: Pine, birch plywood, brass hardware, printed insert cards
Introduction: April 1996

Product: Baron Phillipe de Rothschild wines
Materials/Processes involved: Injection-molded and vacuum-formed styrene with printed graphic panels.
Marketing objectives: Create a permanent display to hold five cases of wine. Interchangeable graphic panels to define space and variety being displayed.
Producer company: Ultimate Display Industries, Jamaica, N.Y.

Client: Brown Forman Beverages Worldwide
P-O-P company: Ruszel Woodworks, Benicia, Calif.