Wine

Product: Vichon Mediterranean wines
Number of displays: 3,000
P-O-P companies: AGI Display Co. (display and baskets), San Francisco; Ridgecrest Inc. (cardstock printing), Modesto, Calif.
Distribution: Off-premise wine accounts
Introduction: March 1999
Duration: Semipermanent
Construction: Wood, woven reeds, cardstock
Display set-up: Field staff
This Robert Mondavi promotion centers on a wooden display stocked with wicker baskets of wine to invoke images of the French countryside.

Product: Bottles of wine
Number of displays: 3,300
P-O-P companies: Myco Inc. (metal rack), Rockford, Ill.; The Integer Group (header and ID cards), Dallas
Distribution: 7-Eleven wine departments
Introduction: November 1998
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Retail staff
Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.

Client: Robert Mondavi Coastal Wines
Producer: Ruszel Woodworks
Comments: This mini-boat was designed as a countertop version of a floorstand display. The key here is the versatile center divider. It can support either a large display bottle or accommodate three small bottles.

Thomson-Leeds Company Inc.
Beverage Marketing Technologies Inc.
Comments: Using interactive, state-of-the-art computer technologies, this display was designed to educate consumers and facilitate purchase decisions in the wine and liquor category. The display's LED header can be seen at a distance. An "attract loop" draws consumer attention during periods of non-use. A software package also helps customers estimate quantities for large gatherings.

Seattle Packaging Corp.
Stimson Lane Vineyards
Comments: This display was designed to add greater impact to the basic "cut case" store display for wine. The unique look of a table setting behind a window encourages shoppers to observe it more closely.