Wine

Product: Chateau Souverain wine
P-O-P company: Beeline Group Inc., Fremont, Calif.
Distribution: Grocery stores, wine and liquor stores, restaurants
Introduction: March 1996
Duration: Permanent
Construction: Wire, wood
Wine World Estates' wire and wood rack for its Chateau Souverain wine features a hanging plaque in its header that can be reversed to feature both the chardonnay and varietal wines. The complete display takes up less than two feet of selling space.

Product: Sonoma Cask wines
Number of displays: 1,850
P-O-P company: Beeline Group Inc., Fremont, Calif.
Distribution: High-end independent wine stores
Introduction: March 1996
Duration: Permanent
Construction: Scored metal tubing and wire
Maximum label visibility was a key to the design of Sebastiani Vineyard's Sonoma Cask four-case display.

Sonoma "S" Bin
Racks Inc.

Tott's and Truffles Christmas Mass Display
Baer Enterprises