Wine

Product: Clos du Bois wines
Number of displays: 3,000
P-O-P company: North Bay Wood Inc., Rohnert Park, Calif.
Introduction: March 2000
Duration: Semipermanent
Construction: Wood, metal rods
Display set-up: Field staff
This table display for Clos du Bois wines features a high-quality look that projects the upscale image of the wine.

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Gossamer Bay wine
Objective: To tie together Gossamer Bay wine and the movie "Entrapment" by focusing on the theme of the movie and its stars on displays.
P-O-P Company: Baer Enterprises, Livermore, Calif.

Kendall-Jackson enhances its summer P-O-P presence with garden trellis structure