Wine

Client: United Distillers & Vintners North America, Stamford, Conn.
Distribution: Off-premise retail wine and liquor outlets
Size of Run: 400
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Beverages - Liquor
Objectives: To create a distinct area featuring the various types of Glen Ellen wines. The graphics feature images of both wine-growing and the enjoyment of drinking wine. The images entice the consumer to try the fine taste of Glen Ellen wine.

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Korbel Champagne
Objective: Mass displays that featured Millennium countdown clocks would promote Korbel Champagne on the retail floor for the 365 days leading up to the Millennium celebration. To deliver dominant brand impact and ensure permanent, primary merchandising placement for one full year.
Introduction: January 1999

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: This Shape-Lite was designed to build recognition for Martini & Rossi Asti sparkling wine. The digital clock on the display counts down to each night at midnight, inviting the customer to "Party Y2k Tonight" instead of waiting for New Year's Eve.
Introduction: December 1999

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: To build recognition for Martini & Rossi Asti sparkling wine, promoting it as the alternative champagne brand when celebrating the arrival of the year 2000. The digital clock counts down to the new Millennium.
Introduction: December 1999