Wine

Client: The Robert Mondavi Corp., Oakville, Calif.
Products Promoted: Robert Mondavi Coastal Wines
Objective: To introduce the spring crop promotion with an agriculture/produce tie-in of the coastal wine variety in a unique decorative display.
Introduction: February 2001
Construction/Materials: Wood with metal components
P-O-P Company: Vintage Wood, Sebastopol, Calif.

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

Client: Canandaigua Wine Co., Canandaigua, N.Y.
Products Promoted: Paul Masson wine
Objective: The unit was designed to increase brand presence in-store by gaining floorspace.
Distribution: Liquor stores, package stores, supermarkets
Construction/Materials: Injection-molded plastic trays, corrugated header and skirt
P-O-P Company: Display Technologies, College Point, N.Y.

Client: Jim Beam Brands Co., Deerfield, Ill.
Division: Permanent, Liquor: Cordial and Wines
Producer: United Displaycraft, Des Plaines, Ill.

Product: Chandon Sparkling Wine
Number of displays: 1,250
P-O-P company: Flair Display Inc., Bronx, N.Y.
Distribution: Liquor stores
Introduction: June 2000
Duration: Permanent
Construction: Black melamine; heat bent, screen-printed acrylic; all parts machined and edgebanded
This floor display for the Chandon family of California sparkling wines combines upscale features with a minimal footprint to attract attention and increase retail placement.

Retail Category: Liquor Stores
Display Type: P-O-P Graphics
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Client: Glen Ellen Winery
Objective: This display was designed to serve as a strong in-store presence for the company's summer promotion and to reinforce the vineyard's 100th anniversary of winemaking. Retailer response to the display was excellent, with the vineyard reporting high rates of usage because of the display's unique design, ease of assembly in the field and the ability to stack 50 cases of product.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Louis Jadot Wine Rack
Marketer: Kobrand Corp.
Producer: Acrylic Designs Inc., Springfield, Vt.
The objective was to create a display that was consistent with a classic French theme. The entire unit is fabricated with 1/2-inch birch plywood. The header is made of 3/4-inch pine. The side panels have a four-color process screenprint, while the header is screened one color on two sides.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Korbel Champagne Mass Merchandiser
Marketer: Brown-Forman Beverage Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Product: Stonehaven Wine
Number of displays: 2,000
P-O-P company: Flair Display Inc., Bronx, N.Y.
Introduction: March 2000
Duration: Semipermanent
Construction: MDF, laminated graphics, high-impact styrene
Display set-up: Distributor staff
The display to help introduce Banfi Vintners' Stonehaven wine to off-premise accounts reflects the "stone" imagery of the label, including a painted-resin stone on top.