Wine

Client: The Robert Mondavi Corp., Oakville, Calif.
Products Promoted: Robert Mondavi Coastal Wines
Objective: To introduce the spring crop promotion with an agriculture/produce tie-in of the coastal wine variety in a unique decorative display.
Introduction: February 2001
Construction/Materials: Wood with metal components
P-O-P Company: Vintage Wood, Sebastopol, Calif.

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

Client: Jim Beam Brands Co., Deerfield, Ill.
Division: Permanent, Liquor: Cordial and Wines
Producer: United Displaycraft, Des Plaines, Ill.

Product: Chandon Sparkling Wine
Number of displays: 1,250
P-O-P company: Flair Display Inc., Bronx, N.Y.
Distribution: Liquor stores
Introduction: June 2000
Duration: Permanent
Construction: Black melamine; heat bent, screen-printed acrylic; all parts machined and edgebanded
This floor display for the Chandon family of California sparkling wines combines upscale features with a minimal footprint to attract attention and increase retail placement.

Retail Category: Liquor Stores
Display Type: P-O-P Graphics
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Client: Glen Ellen Winery
Objective: This display was designed to serve as a strong in-store presence for the company's summer promotion and to reinforce the vineyard's 100th anniversary of winemaking. Retailer response to the display was excellent, with the vineyard reporting high rates of usage because of the display's unique design, ease of assembly in the field and the ability to stack 50 cases of product.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Louis Jadot Wine Rack
Marketer: Kobrand Corp.
Producer: Acrylic Designs Inc., Springfield, Vt.
The objective was to create a display that was consistent with a classic French theme. The entire unit is fabricated with 1/2-inch birch plywood. The header is made of 3/4-inch pine. The side panels have a four-color process screenprint, while the header is screened one color on two sides.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Korbel Champagne Mass Merchandiser
Marketer: Brown-Forman Beverage Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Product: Clos du Bois wines
Number of displays: 3,000
P-O-P company: North Bay Wood Inc., Rohnert Park, Calif.
Introduction: March 2000
Duration: Semipermanent
Construction: Wood, metal rods
Display set-up: Field staff
This table display for Clos du Bois wines features a high-quality look that projects the upscale image of the wine.