Wine

Client: Southcorp Wines, Monterey, Calif.
Products Promoted: Lindemans' Chardonnay & Shiraz Premium Fine Wines
Objective: While celebrating the last holiday season of this Millennium, Lindemans is generating consumer awareness at retail. This clock sits above cases of product while an audio box makes a loud ticking sound as people walk by to capture attention.
Introduction: October 1999
Construction/Materials: Cardstock; analog quartz clock module; custom audio box; motion sensor

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Korbel Champagne
Objective: To celebrate the countdown to the new Millennium. This clock is powered by electricity and can be unplugged and moved to another location in the store without interruption because the clock has internal memory. The clock can easily be reset for any reason.
Introduction: January 1999
Construction/Materials: Thermoformed case; backlighting by two fluorescent tubes; LED clock
P-O-P Company: PriceWeber Marketing, Louisville, Ky.

Client: Robert Mondavi, Oakville, Calif.
Products Promoted: Woodbridge wines
Objective: To create a holographic, eye-catching display that conveys the warmth of the holidays.
Introduction: November 1999
Construction/Materials: Paperboard
P-O-P Company: Bertco Graphics, Los Angeles

Secret Agent Technologies
Brown Forman Wines

141 Integrated Communications
Moet and Chandon
Comments: Since champagne supply cannot meet the demand in this Millennium year, the client wanted to increase brand awareness and build brand equity that would last into the new Millennium. This unit was in full distribution by the first quarter and has continued to hold floor space in most accounts into the third quarter.

Flair Display Inc.
Schieffelin & Somerset
Comments: A unique wine cart design was achieved by combining wood with a canvas awning and a vacuum-formed platform. Eight different Ruffino products were able to be merchandised in a relatively small area.

Wenzl & Co.
Wenzl & Co.
Comments: This permanent display was made to emphasize the quality of wine, while efficiently utilizing floor space to merchandise three cases of product. Twisted wire was used to create a vine effect, while a black wrinkle finish with soft colors accented the leaves and grapes.

A report from the Federal Trade Commission