Wine

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Korbel Champagne
Objective: To celebrate the countdown to the new Millennium. This clock is powered by electricity and can be unplugged and moved to another location in the store without interruption because the clock has internal memory. The clock can easily be reset for any reason.
Introduction: January 1999
Construction/Materials: Thermoformed case; backlighting by two fluorescent tubes; LED clock
P-O-P Company: PriceWeber Marketing, Louisville, Ky.

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Korbel Champagne
Objective: Mass displays that featured Millennium countdown clocks would promote Korbel Champagne on the retail floor for the 365 days leading up to the Millennium celebration. To deliver dominant brand impact and ensure permanent, primary merchandising placement for one full year.
Introduction: January 1999

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: This Shape-Lite was designed to build recognition for Martini & Rossi Asti sparkling wine. The digital clock on the display counts down to each night at midnight, inviting the customer to "Party Y2k Tonight" instead of waiting for New Year's Eve.
Introduction: December 1999

Client: Robert Mondavi, Oakville, Calif.
Products Promoted: Woodbridge wines
Objective: To create a holographic, eye-catching display that conveys the warmth of the holidays.
Introduction: November 1999
Construction/Materials: Paperboard
P-O-P Company: Bertco Graphics, Los Angeles

Flair Display Inc.
Schieffelin & Somerset
Comments: A unique wine cart design was achieved by combining wood with a canvas awning and a vacuum-formed platform. Eight different Ruffino products were able to be merchandised in a relatively small area.

Wenzl & Co.
Wenzl & Co.
Comments: This permanent display was made to emphasize the quality of wine, while efficiently utilizing floor space to merchandise three cases of product. Twisted wire was used to create a vine effect, while a black wrinkle finish with soft colors accented the leaves and grapes.

Secret Agent Technologies
Brown Forman Wines

141 Integrated Communications
Moet and Chandon
Comments: Since champagne supply cannot meet the demand in this Millennium year, the client wanted to increase brand awareness and build brand equity that would last into the new Millennium. This unit was in full distribution by the first quarter and has continued to hold floor space in most accounts into the third quarter.

A report from the Federal Trade Commission