Wine

Client: Schieffelin & Somerset Co., New York
Product Promoted: Moet & Chandon champagne
Objective: To secure placement of a minimum double row of cases, positioning the riddling board on top and astride the cases.
Introduction: January 1999
Construction/Materials: Injection-molded styrene, brushed metallic-finished styrene, steel cables
P-O-P Company: Display Products N.A. Inc., Ronkonkoma, N.Y.

Client: Humphrey & Brown, Sonoma, Calif.
Product Promoted: Sebastiani Sonoma Cask wine
Objective: This wine rack was created to showcase the company's product and break through the clutter of vertical, straight-lined displays. A view from the side reveals a subtle S-shape of the display.
Introduction: March 1999
Construction/Materials: Black powder-coated wire and sheet metal, stained birch ply, two-color graphics
P-O-P Company: Beeline Group, Newark, Calif.

Product: Wine
P-O-P companies: Bozell Worldwide (design), Chicago; N. Henry & Son (manufacture of hanging signs and ceiling hangers), Chicago; Blue Sky Marketing (manufacture of buttons and napkins), Northbrook, Ill.; Graphix Products Inc. (manufacture of stickers), West Chicago, Ill.
Distribution: Supermarkets and independent liquor stores
Introduction: February 1999
Duration: Temporary

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.