Wine

Client: Canandaigua Wine Co., Concord, Calif.
Introduction: October 2004
Size of Run: 5,000
Producer: The Display Connection Inc., Moonachie, N.Y.
Comments: Canandaigua Wine Co. provided three different merchandising options for its updated "Message in a Bottle" sweepstakes.

Client: Canandaigua Wine Co., Concord, Calif.
Introduction: October 2004
Size of Run: 5,000
Producer: The Display Connection Inc., Moonachie, N.Y.
Comments: Canandaigua Wine Co. provided three different merchandising options for its updated "Message in a Bottle" sweepstakes.

Client: Canandaigua Wine Co., Concord, Calif.
Introduction: October 2004
Size of Run: 5,000
Producer: The Display Connection Inc., Moonachie, N.Y.
Comments: Canandaigua Wine Co. provided three different merchandising options for its updated "Message in a Bottle" sweepstakes.

The strategy of beverage marketers is to match a 'thirst occasion' with the right container.

Client: Canandaigua Wine Co., Canandaigua, NY
Introduction: May 1, 2004
Size of Run: 1,000
Distribution: Liquor stores and supermarkets
Dimensions (H x W x D): 8' x 3' x 6'6"
Weight: 30 lb.
Producer: The Display Connection Inc., Moonachie, NJ

Client: Price Weber for Brown-Forman Beverage Co., Louisville, KY
Introduction: November 15, 2003
Size of Run: 2,475
Distribution: Liquor Stores and Supermarkets
Dimensions (H x W x D): 8' x 2" x 4"
Weight: 17 lb.
Producer: Henschel-Steinau Inc., Englewood, NJ
Click here to view a short QuickTime movie of this display.

Client: E. & J. Gallo Winery, Modesto, CA
Introduction: January 15, 2004
Size of Run: 3,000
Distribution: Mass Merchants and Supermarkets
Dimensions (H x W x D): 4'9.5" x 1'1.5" x 1'
Weight: 44 lb.
Producer: Vintage Wood, Sebastopol, CA