Wine

Client: Palm Bay Imports, Syosset
Introduction: May 2004
Size of Run: 1,000
Distribution: Liquor Stores
Dimensions (H x W x D): 68" x 14" x 11"
Weight: 4 pounds
Producer: U.S. Display Group, Newark, NJ

Spends $250,000 on P-O-P; $800,000 overall

The centerpiece of Korbel's first-ever Halloween P-O-P campaign is this off-premise haunted house, around which retailers could stack product cases. Note the sign meant to discourage underage drinking.
Producers: PriceWeber, Louisville (displays); Brown-Forman, Louisville (marketing and sales agents)

This case card is intended to entice customers to buy champagne during the Halloween season, a busy season for adult parties.
Producers: PriceWeber, Louisville (displays); Brown-Forman, Louisville (marketing and sales agents)

Client: The Canandaigua Wine Co., Canandaigua, N.Y.
Introduction: August 2004
Producer: The Display Connection, Moonachie, N.J.
To promote Vendange wines in-store, The Canandaigua Wine Co. used a display that tied into a popular television cooking program. The campaign included a recipe contest.

Client: Canandaigua Wine Co., Concord, Calif.
Introduction: October 2004
Size of Run: 5,000
Producer: The Display Connection Inc., Moonachie, N.Y.
Comments: Canandaigua Wine Co. provided three different merchandising options for its updated "Message in a Bottle" sweepstakes.