Wine

Product: Blackstone wine
Number of displays: 3,000 (archway display); 2,500 (four-case rack)
P-O-P company: Anda-Burghardt Advertising Inc., Monterey, Calif.
Distribution: Primarily major supermarket chains and independent liquor stores nationwide
Introduction: August 2003
Duration: Semipermanent
Construction: Corrugated (archway display); metal endcaps (case rack)
Display set-up: Distributor's merchandising team

Product: Blackstone wine
Number of displays: 3,000 (archway display); 2,500 (four-case rack)
P-O-P company: Anda-Burghardt Advertising Inc., Monterey, Calif.
Distribution: Primarily major supermarket chains and independent liquor stores nationwide
Introduction: August 2003
Duration: Semipermanent
Construction: Corrugated (archway display); metal endcaps (case rack)
Display set-up: Distributor's merchandising team

Client: Korbel Champagne Cellars, Guerneville, Calif.
Introduction: September 2003
Size of run: 1,400
Producer: Henschel-Steinau Inc., Englewood, N.J.
Korbel's round displays feature a rotating bottle or "toast life" case cards that tie into the brand's broadcast ads.

Client: Canandaigua Wine Co., Concord, Calif.
Introduction: September 2003
Producer: Display Connection, Moonachie, N.J.
This two-part standee announces a sweepstakes contest for Canandaigua's Talus Wine. Finding a purple cork in a bottle could send a consumer on a cruise.