Wine

Client: Kobrand Corp., New York
Introduction: October 2003
Number of displays: 350
Distribution: Liquor stores
Construction: Wood, vacuum-formed plastic, screenprinted graphics, powdercoated sheet metal and wire
P-O-P company: Rand Display International Inc., Teaneck, N.J.

Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.

Client: Brown-Forman Corp., Louisville, Ky.
Introduction: March 2004
Number of displays: 2,020
Distribution: Off-premise accounts
Construction: Litho-printed sheet mounted to foamboard and Maxite board
P-O-P company: Hamilton Printing Inc., Louisville, Ky.
Comments: Lending itself perfectly for a cross-promotion with spaghetti noodles, this case card calls out Bolla wines as the perfect choice for a pasta dinner.

Wine in the produce department? That's what the client wanted to do with its display for sangria, in order to stimulate sales for the wine as well as high-margin produce.

• Double the product capacity. Modular side baskets hold produce to go with the boxes of wine. A rear product platform doubles the unit's capacity.
• Casters are added for movement of the display to areas in or near the produce section.

Design Data

• Producer: Display Solutions, San Rafael, Calif.
• Client: Canandaigua Wine Co.

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Vintage Wood, Sebastopol, Calif.
Duration: Semi-permanent
Size of Run: 2,000
Introduction: November 2003

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Vintage Wood, Sebastopol, Calif.
Duration: Semi-permanent
Size of Run: 2,000
Introduction: November 2003
Comments: Showcases all Gallo of Sonoma wines alongside Carr's snack crackers.

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Vintage Wood, Sebastopol, Calif.
Duration: Semi-permanent
Size of Run: 2,500
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Introduction: November 2003
Comments: Creates a one-stop shopping destination for wine, food and recipes.