Wine

Client: Canandaigua Wine Co., Concord, Calif.
Introduction: April 2004
Number of displays: 1,300
Distribution: Mass merchants and specialty stores
Construction: Richly-stained wood, slide-in litho cards
P-O-P company: Vintage Wood, Sebastopol, Calif.
Comments: Using permanent, wood displays is a definite trend for wine marketers as retailers shy away from case cards and corrugated. For its Covey Run brand, Canandaigua is currently using this display to convey a luxury look for a mass market-priced wine.

Client: Kobrand Corp., New York
Introduction: October 2003
Number of displays: 350
Distribution: Liquor stores
Construction: Wood, vacuum-formed plastic, screenprinted graphics, powdercoated sheet metal and wire
P-O-P company: Rand Display International Inc., Teaneck, N.J.

Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.

Wine in the produce department? That's what the client wanted to do with its display for sangria, in order to stimulate sales for the wine as well as high-margin produce.

• Double the product capacity. Modular side baskets hold produce to go with the boxes of wine. A rear product platform doubles the unit's capacity.
• Casters are added for movement of the display to areas in or near the produce section.

Design Data

• Producer: Display Solutions, San Rafael, Calif.
• Client: Canandaigua Wine Co.

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Vintage Wood, Sebastopol, Calif.
Duration: Semi-permanent
Size of Run: 2,500
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Introduction: November 2003
Comments: Creates a one-stop shopping destination for wine, food and recipes.

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Permanent
Introduction: 2003

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Vintage Wood, Sebastopol, Calif.
Duration: Semi-permanent
Size of Run: 2,000
Introduction: November 2003