Wine

Client: Canandaigua Wine Co., Rochester, NY
Introduction: June 1, 2003
Size of Run: 4,200
Distribution: Liquor Stores
Dimensions (H x W x D): 82" x 45" x 9"
Weight: 15 lb.
Producer: Hawver Display, Rochester, NY

Client: Kobrands Corp., New York, NY
Introduction: February 6, 2004
Size of Run: 200
Distribution: Liquor Stores
Dimensions (H x W x D): 2' x 2'0.5" x 1'0.25"
Weight: 19 lb. 6 oz.
Producer: Emjay Display Inc., Lancaster, PA

Client: E. & J. Gallo Winery, Modesto, CA
Introduction: May 1, 2004
Size of Run: 2,300
Distribution: Mass Merchants and Supermarkets
Dimensions (H x W x D): 3'4" x 3'4" x 1'7.25"
Weight: 60 lb.
Producer: Vintage Wood, Sebastopol, CA

Client: United States Beverage Co., Stamford, Conn.
Comments: This "Z Display" can be used for two-sided, 75-case presentations.

Client: Kobrand Corp., New York
Introduction: October 2003
Number of displays: 350
Distribution: Liquor stores
Construction: Wood, vacuum-formed plastic, screenprinted graphics, powdercoated sheet metal and wire
P-O-P company: Rand Display International Inc., Teaneck, N.J.

Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.