Wine

Client: Price Weber for Brown-Forman Beverage Co., Louisville, KY
Introduction: November 15, 2003
Size of Run: 2,475
Distribution: Liquor Stores and Supermarkets
Dimensions (H x W x D): 8' x 2" x 4"
Weight: 17 lb.
Producer: Henschel-Steinau Inc., Englewood, NJ
Click here to view a short QuickTime movie of this display.

Client: E. & J. Gallo Winery, Modesto, CA
Introduction: January 15, 2004
Size of Run: 3,000
Distribution: Mass Merchants and Supermarkets
Dimensions (H x W x D): 4'9.5" x 1'1.5" x 1'
Weight: 44 lb.
Producer: Vintage Wood, Sebastopol, CA

Client: United States Beverage Co., Stamford, Conn.
Comments: This "Z Display" can be used for two-sided, 75-case presentations.

Client: Canandaigua Wine Co., Concord, Calif.
Introduction: April 2004
Number of displays: 1,300
Distribution: Mass merchants and specialty stores
Construction: Richly-stained wood, slide-in litho cards
P-O-P company: Vintage Wood, Sebastopol, Calif.
Comments: Using permanent, wood displays is a definite trend for wine marketers as retailers shy away from case cards and corrugated. For its Covey Run brand, Canandaigua is currently using this display to convey a luxury look for a mass market-priced wine.