Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers Slotting Allowances Take Center Stage Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values Tobacco P-O-P on the Rise, Study Says Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Slotting Fees: Schools of Thought Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute. The Mirage of Promotional Lift Do price promotions really pay out? 1999 P-O-P Trends Report P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales Retailer Survey Shows Surprising Results 1997 P-O-P Trends Report: Retailer Survey Stores demand they be heard in development of P-O-P programs First Previous 8 9 10 Next Last
