Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases Marketing's 'Moment of Truth' Promotional Allowances in the Spotlight Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. New Product Introductions, Slotting Allowances, and Retailer Discretion An abstract from the Journal of Retailing (Volume 77, Issue 3) First Wave Results Released in POPAI 'Measured Medium' Study State Variation in Retail Promotions and Advertising for Marlboro Cigarettes Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values First Previous 7 8 9 10 Next Last
