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Sales Lift & Effectiveness

Beastie Boys' Nasty P-O-P Hits Record Stores

Don't try to put these sardines on crackers
Ace's Discovery Process Pays Off
Putting P-O-P To The Test

Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools.
New National Signage Program Offers Store-Specific Pricing
Count On It: Numbers in P-O-P Displays Result in More Sales

Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois.
How "Purchase-Quantity-Limits" Influence Canned-Soup Purchases
Mass Merchant P-O-P
Expansion Advertising

Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed.
Do You Measure the Effectiveness of Your P-O-P Displays?
Sales Effectiveness of P-O-P Vehicles

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