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Sales Lift & Effectiveness

Expansion Advertising

Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed.
An Anchoring and Adjustment Model of Purchase Quantity Decisions
Do Retailers Use Scanner Data to Measure the Sales Effectiveness of In-Store Displays?
Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays?
Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays?
1998 P-O-P Trends Report

Does P-O-P Measure Up?
Retailers: Which Product Categories Produce the Most Effective P-O-P?
Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays?
Coors Covers the Holidays With Two Promotions

Psst Pilgrim, Check Out My Cans
What Moves Goods Through a Retail Operation? Retailers Rank Trade Support (1 is most important)

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