Chart 1: Incremental Sales Generated by Price Promotions Chart 4: Effect of Consumer Promotion Conditioning on Sales History The Mirage of Promotional Lift Do price promotions really pay out? Chart 3: Incremental Sales from Coffee Price Promotions Duracell Two-Sided 9-volt Battery Display Schultz Outlines Five Criteria for Measuring Return on Brand Value Dionis' Unique P-O-P Draws Attention Home Center Industry Isn't Sharing: Study Manufacturers and retailers in the home-center market differ on what the term "category management" means and how it should be achieved. 1999 P-O-P Trends Report P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales E-Lab Examines Retail Shopping Experience First Previous 90 91 92 93 94 Next Last