Retail Knowledge Equals P-O-P Power Lawry's Promotes Seasoned Salt in Movie Theaters Developing Copy Tests that Estimate Brand Usage Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Frito-Lay Introduces Mobile Merchandiser for Foodservice Operators Retailers: Which Product Categories Produce the Most Effective P-O-P? Best Dressed Homes Revamps Packaging and P-O-P for Air Cleansing Products What Moves Goods Through a Retail Operation? Do Retailers Use Scanner Data to Measure the Sales Effectiveness of In-Store Displays? 1997 P-O-P Trends Report: Retailer Survey Stores demand they be heard in development of P-O-P programs First Previous 94 95 96 97 98 Next Last