1998 P-O-P Trends Report Does P-O-P Measure Up? Saitek Industries Captures Attention with Electronic Chess Game Display Scott Updates Grip and Goggle Program Schultz' Forecast: P-O-P Will Drive Brand Value Sporting Goods P-O-P An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion Sporting Goods Marketers: Do You Measure the Effectiveness of Your Sporting Goods P-O-P? Sporting Goods Retailers: Do You Use Scanner Data or Other Methods to Measure the Sales Effectiveness of In-Store Displays? Retailer Survey Shows Surprising Results Redesigned FPD Package Gets Wheels Turning How Motion On Displays Affects Sales First Previous 93 94 95 96 97 Next Last