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Sales Lift & Effectiveness

Coors Covers the Holidays With Two Promotions

Psst Pilgrim, Check Out My Cans
Saitek Industries Captures Attention with Electronic Chess Game Display
Scott Updates Grip and Goggle Program
Schultz' Forecast: P-O-P Will Drive Brand Value
Sporting Goods Marketers: Do You Measure the Effectiveness of Your Sporting Goods P-O-P?
Sporting Goods Retailers: Do You Use Scanner Data or Other Methods to Measure the Sales Effectiveness of In-Store Displays?
Retailer Survey Shows Surprising Results
Sporting Goods P-O-P

An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion
How Motion On Displays Affects Sales
Retail Knowledge Equals P-O-P Power

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