Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? How Sweet It Is: A Profile of Amurol Confections Co. Amurol Confections stimulates impulse sales with eye-catching displays in multiple store locations Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Marketing's Effect on C-Store Shoppers? Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display Chart 6: Change in Sales During Price Promotion Research Before Production: the Key to Successful P-O-P Chart 2: Non-loyal Consumer Sources of Incremental Sales Chart 5: Price Promotion's Lack of Impact on Category Sales Cover Girl Gets Account-Specific for Jean Coutu First Previous 89 90 91 92 93 Next Last