Does Alcohol Advertising Promote Adolescent Drinking? Results from a longitudinal assessment 7 UP Debuts Flavor Made 'by Women for Women' The Impact of Creative Elements on Display Sales Marketers rate product imagery as most effective creative element Packaging Trends: Shaping Impact at the Shelf Digital Retailing Expo: Sharper Views of In-Store Video Cross-Channel Shopping Triggers Factors Behind Consumer Channel Selection Cosmetics Brands Focus on Ethnic Marketing Custom products for black and Hispanic women, and for style-conscious men, share the spotlight as cosmetics marketers continue to target niche markets. Measuring & Enhancing Shelf Visibility POPAI's 2004 OMA Winners Announced Cherry Picking: The Weapon of Choice for Price-Conscious Consumers First Previous 153 154 155 156 157 Next Last