Budgets/Spending/Market Size

Members Parse RFP Process

Findings to be published in white paper on best practices
Trends: Most Companies to Spend More in Store
Trends: Smoke Signals

Bans on in-store tobacco advertising take root in Canada
The Trend is Your Friend
Exceptions to the Rule

No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable.
2005 P-O-P Trends Report

Brand marketers evaluate retailer performance, P-O-P budgets and technology
P-O-P Designers Salary Survey
Best Practices: Retailers and Consumer Research
Retail Out of Stocks

"A Worldwide Examination of Extent, Causes, and Consumer Responses"
Display Customization Study to Get Underway Soon

Am I useful?