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Budgets/Spending/Market Size

FTC's 2001 Tobacco Ad Report

P-O-P spending down, allowances and value-adds up in 2001
Research: Labor Bureau Releases Consumer Expenditure Survey
Convenience Store Sales Up, Profits Down in 2002
Men Spend More at Supercenters
CPG Coupon Trends, 2002

An overview of NCH Marketing Services' annual report
Promotional Allowances in the Spotlight
Legislating Tobacco
2003 P-O-P Trends Report

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.
An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc.
Licensing Trends, 2002

An overview of LIMA's annual state of the industry report

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