Miller Genuine Draft Tests New Packages, P-O-P In South Consumer Behavior Study Measures Promotion Effectiveness 1995 P-O-P Trends Report Annual surveys show growth and ongoing potential for both buyers and sellers of P-O-P Pay Inches Upward While Satisfaction Slips Slightly Annual Survey Finds Changes Come Slowly Merchandising Profitability Now Easier to Determine Taxation: Process Displays Company v. County of Hennepin First Previous 38 39 40