Attitudes: Producers

Producers interviewed for P-O-P Design's annual trends report saw expectations met in 2004 and remain optimistic about 2005

P-O-P Design interviews P-O-P producers for their take on the business outlook, RFQs, and P-O-P materials trends

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance

P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales

Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur

Retailers know what they want, just ask them (please!)

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