Marketers: How often are your displays tested by retailers? 01. Understanding of Account-Specific: Brand Manufacturers vs. Retailers 04. What Makes Account-Specific Programs Successful: Brand Manufacturers vs. Retailers 03. Effectiveness of Account-Specific Promotions: Brand Manufacturers vs. Retailers Retailer Attitudes Toward Account-Specific P-O-P 02. Desire for Account-Specific Programs: Brand Manufacturers vs. Retailers Chart 12: Branding vs. Placement Chart 06: Non-sales Factors That Influence Creative Decisions Chart 11: Importance of Structure vs. Creative Chart 05: Effective Creative Tactics First Previous 37 38 39 40 41 Next Last
