P-O-P Budgets: How did your most recent annual budget change? Tough Choices: Branding vs. Number Placed -- Which option would you choose? How has the role of ad agencies changed in relation to your P-O-P campaigns? Tough Choices: Frequency vs. Quality -- Which option would you choose? Clean-Floor Policies: In the past 12 months, how strict have retailers been in enforcing clean-floor policies? Which retailers have provided you with lists of approved vendors? How has your company acted on the belief that retail should be viewed as a "marketing medium"? Private-Label: In the past 12 months, how have retailers' private-label marketing strategies impacted your own marketing strateg Measuring Effectiveness: Do you measure P-O-P effectiveness? Display Acceptance: Why Are Your Displays Rejected? First Previous 40 41 42 43 44 Next Last