Supplier Selection: Rank the factors you use to select P-O-P suppliers. P-O-P Budgets: How is your P-O-P budget changing relative to the money your company allocates to advertising? Tough Choices: Multiple Signs vs. One Display -- Which option would you choose? 2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Tough Choices: Placement vs. Private Labels -- Which option would you choose? Display Fees: Do you ever have to pay an additional "display fee" to obtain secondary/off-shelf placement of your P-O-P? Display Fees: How has the practice of requiring additional display fees changed in the following channels in the past 12 months? Sales Lift: Please estimate by what percent your P-O-P programs increase sales. Display Acceptance: When your displays get rejected by retailers, when do you typically know? How has the role of P-O-P in your company's overall marketing efforts changed in the past five years? First Previous 39 40 41 42 43 Next Last
